Roblox is known as a means to create all kinds of games, but this new official one made by the developers allows players to visit Barbieland.

Barbie joins Roblox as Gamefam lets players build her enormous Dreamhouse and customizing their ideal version of the iconic doll.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Roblox Corporation announced they have partnered with Mattel to bring the worlds of Barbie and Polly Pocket to their game.

Mattel's Barbie has partnered up with Forever 21 to release a virtual collection on Roblox.