Roblox offers an opportunity, then, not just for play, but for digital-first designers and entrepreneurial retailers. Bronstein says virtual fashion is “huge” within the Roblox community.

Is Roblox readying its platform to be able to more spontaneously generate worlds? Roblox Someday, players may have these generative AI tools right inside Roblox.

The popular Roblox game Steal a Brainrot has quickly become one of the platform’s most talked-about titles, not only for its ...