Its open-ecosystem approach allows game developers to create their own content and earn in Robux, Roblox’s digital currency, which can be spent in the platform or cashed out.

Roblox operates a digital platform where users can create their own games and experiences, and most of the activity involves user-generated content.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Youth-centric gaming and social platform Roblox has earned positive notices from Wall Street analysts for its new advertising initiative. Roblox stock rose on Wednesday.