Learn how conversion rate is an important metric that requires definition, understanding, measurement, and specific plans for improvement.

You need to have the zero-coupon yield curve information to calculate forward rates, even in Microsoft Excel.

Reviewed by Thomas J. Catalano Fact checked by Vikki Velasquez The discount rate refers to the interest rate used when calculating the net present value (NPV) of an investment. It represents the ...

And reference previous pages they visited in the past. Improve your site’s conversion rate today You know what conversion rate is, how to calculate and track it, and even how to optimize it.

Learn how to calculate the discount rate in Microsoft Excel, what the discount factor is, and how the discount rate and discount factor compare.