With help from Toei Animation, One Piece has crossed big barriers with its artwork in recent years. And this week, the studio went all out to bring Luffy’s rematch against Lucci to an end.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

Production companies, distributors, game developers, and indie creators are using Roblox to find and promote their work.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.