More like "The Life of a Trendsetter." Numerous corporations are jumping in on the orange-themed social media trend to celebrate TS12.

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.

The 14-time Grammy winner unveiled her forthcoming album, 'The Life of a Showgirl,' on Travis and Jason Kelce's 'New Heights' podcast on Aug. 13

Taylor Swift just announced her 12th album, The Life of a Showgirl, and fans think they’ve already spotted the first lyrics from the new era. Can Taylor Swift really hint at something three years in advance? As fans unpack the announcement of her 12th album, all signs might be pointing to yes.

Taylor Swift’s latest era is almost upon us. Part of the surprising rollout of her 12th album “The Life of the Showgirl” involved the popular “New Heights” podcast.

Orange personalities are friendly, have a ready smile and a quick wit, and are fluent if not profound in speech.” Although orange seems to be at the forefront of this new Swift era—and the color dominated the discussion during her podcast appearance—the hue really only appears as a flourish on the album cover.

Minor Details, a Philadelphia shop known for its Taylor Swift-related inventory, is entering a new era and expanding to a new location.

Taylor Swift's new era is here, and she's marking it by trading in her signature red lip for an orange one. Shop her go-to, Nars Morocco lipstick, for just $26 here.