The Drum caught up with the Firsthand CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after ...

As the great and good of the advertising, marketing, and communications industries – along with the finest creative talent – ...

With Meta bringing an AI ad solution to market in the next year, GMB Group’s George Bacon imagines how the supposedly fully ...

Experiential marketing is driving growth for the whole industry. Yet, says Shelley Elkins of NVE Experience Agency in an open ...

While digital marketplaces like the PlayStation Store, Xbox Marketplace, and Nintendo eShop are the final stop for purchases, ...

Retail media is checking out fast, but with so many networks, formats and promises flying around, it’s easy to get lost in ...

The alcohol brand worked with ad agency Atomic London on the campaign as the official gin sponsor of the tennis tournament.

At Cannes Lions, the health tech company’s insight chief, Fenny Léautier, laid out a vision for marketing that prioritizes human impact, powered by AI and precision-tested creativity.

The platform has crowned itself the master of the moment and is urging brands to take advantage of celebrating the high points in people’s lives. In Cannes, TikTok’s insights boss Rachael Ryan ...

The maker of Jaffa Cakes, Jacob’s crackers and Godiva chocolates is reshaping the cultural relevance of some of Britain’s best-loved snack brands as it aims to win over the next generation. Strategy ...

The work from Uncommon New York launched during the NBA finals and was broadcast on the social media platform itself, reaching over 91 million people.

Ad professionals who love craft may be shaken by news that US credit card company Coign wowed Fox News audiences with a cheap ...