Study finds AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about Google's ...

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

Microsoft Advertising’s new Audience campaign controls give you visibility into mobile app placements and let you exclude ...

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

UK's Competition and Markets Authority are eyeing tighter control of Google, a move that could reshape how advertisers reach ...

The Cross-Platform Measurement How-to Guide from Cint offers a clear, practical look at how brand lift can bring clarity to ...

AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over ...

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

To be clear, the problem wasn’t AI. The problem was the strategy holding it all together. And not because you didn’t know ...

Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...