Michael Jordan is worth more than $3.5 billion. He amassed most of that wealth from payouts from Nike for attaching The post ...

In July 2019, the game changed forever for sneakerheads and collectors. That was when Sotheby’s made headlines with its first ...

The Air Jordan 40 sneaker, commemorating 40 years of Nike’s massive Air Jordan line, which was launched with NBA legend ...

The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

If not for the fact that sneaker brand Adidas couldn’t match a much better offer from upstart Nike, NBA Hall of Famer Michael ...

Trae Young recently detailed why Jordan Brand was the one for him following his recent split from longtime sponsor Adidas.

Apr 21, 2022; Denver, Colorado, USA; Denver Nuggets center DeMarcus Cousins (4) is interviewed after game three of the first ...

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

Nike to Release Hornets Inspired Air Jordan 5 Retro “Grape” originally appeared on Athlon Sports.

It’s been 40 years since the Air Jordan 1 ushered in a new generation of basketball sneakers, paving the way for countless ...

Remembering the iconic moment Jordan had in 1985 during a Nike exhibition game, the "Shattered Backboard" story will grace ...