If you’ve been watching HBO Max through someone else’s password, the current gentle encouragement to change your behavior get serious.

HBO Max’s password-sharing crackdown is about to get stricter. During an earnings call on Thursday, Warner Bros. Discovery streaming head JB Perette said prompts surrounding account sharing will become more persistent starting next month, pushing people toward paying an extra $7.99 per month to add an extra member to their account.

If you’ve been sharing account access to HBO Max, the good times are soon coming to an end. JB Perrette, head of streaming and gaming at Warner Bros. Discovery said on the company’s second-quarter earnings call that messaging to consumers is about to get more “aggressive.