This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...

Google's worldwide search empire is built on artful leverage of text analytics fundamentals. (AP Photo/Virginia Mayo, File) When business people talk Big Data, they often focus on the complexity ...

Using Python to recover SEO site traffic (Part one) A way to speed up the critical job of traffic analysis in recovering from a bad redesign or site migration. Masterfully coded in python, step by ...