Roblox’s trajectory generated interest from professional game developers, many of whom are now fighting to beat out children for success on the highly competitive platform.

But Roblox’s announcement shows how companies can adapt code-writing capabilities to create their own generative AI products aimed at people who may not be experienced coders.

College for Kids student Sofia VanBuren uses Lua coding to design her own immersive world in the Roblox Coders class at Central Texas College.