Championship Sundays on The CW bring the Professional Bowlers Association to a new audience with four majors and 10 ...

No doubt about it, PBA is still the No. 1 brand compared to other sports in terms of views across TV, streaming and social media with total watch time measured in multi-millions.

PBA commissioner Willie Marcial has a lot of unfinished business on his plate as he enters his ninth year at the helm of the pro league that’s set to launch its 50th season next month.