WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

Meta Platforms (META) made a move that could shift the tides of its monetization strategy by announcing it will introduce advertising on WhatsApp for the first time. This marks a crucial pivot for the ...

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta, the tech giant led by Mark Zuckerberg, will usher in a new era for WhatsApp by introducing in-app advertisements for ...

It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in ...

Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging ...

Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...