Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

UPDATE: Nintendo has confirmed to IGN that the Metroid Prime 4: Beyond advert currently at Oxford Circus in London is incorrect, and the game still lacks an official release date. "We can confirm that ...