A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

No CDP for you? According to the 2022 CDP Institute Member Survey, despite progress in unifying customer data, nearly two-thirds of companies still don’t use a customer data platform (CDP), leaving ...

Organizations that explicitly collect, analyze, and utilize their customer database can see significant business outcomes. As per research by Harvard Business Review, 58 percent of enterprise ...

The scope of database marketing today, the various skill sets required, and particularly the ways the database intersects both information technology (IT) and marketing are why many organizations ...

The quality of the data in your customer database defines its usefulness and therefore its value – this is why you need to regularly undergo a data quality audit. A healthy contacts database is a ...

Now it’s over 20 years later. And while 2013 was the year of big data in the back office where companies tried to set up the proper infrastructure and human resources to be part of this phenomenon, ...

From the classical Greco-Roman world through the later parts of the medieval periods, there have always been humans who practiced alchemy, the quest to turn ordinary base metals into gold. As it ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

The technology company’s announcement came via a blog post published on Wednesday, January 22 on the Microsoft Security Response Center blog. According to the post, the breach occurred on December 5, ...