Women's sports generated global revenue of $1.88 billion in 2024 and is projected to rake in $2.35 billion this year, ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

Players from the Western Michigan University women's softball team are helping lead adults and children with physical and ...

Former Hibernian club captain and current women's coach Joelle Murray has been named Athletic Club's 2025 One Club woman. The annual accolade, awarded by the Basque side, is a celebration of iconic ...

NPR's Mary Louise Kelly talks with Kate Johnson from the University of Virginia women's volleyball team about how the NCAA's plan to backpay college athletes could lead to pay inequity. It's been four ...