Drake and Nike transformed a countryside estate into NOCTA Manor, a fully immersive, invite-only brand experience timed with ...

The mood at the retreat was one of celebration, with attendees given the opportunity to play basketball and/or football, not to mention take part in Nike trainers-led workouts. River tours and ...

Drake first previewed the Nocta Hot Step, the first signature sneaker from his own Nike sub-line, in his “Laugh Now, Cry Later” music video way back in August 2020. In hindsight, the general ...

Drake’s cultural dominance continues to expand, with his first collaborative Nike sneaker — the Nocta Hot Step — about to release. The shoe blends the Nocta aesthetic with Nike’s retro ...

So much so that only a few days after debuting the first capsule from NOCTA, the rapper has begun teasing his next drop. Adding more caps and T-shirts to the lineup, the collection is set to drop ...

Nocta is the name of Drake's new Nike division, and takes inspiration from the nocturnal nature of the rapper's creative process as well as the street style of Toronto, London and Paris.

Now, Drake, a Jordan Brand collaborator since 2013, has announced the launch of a new Nike sub-line dubbed NOCTA. NOCTA, named for Drake’s nocturnal creative process, is a rare Nike occurrence.

Drake will release his first collaborative Nike sneaker, the Nocta Hot Step, on March 3. His Nocta brand announced the release date Monday, although, the information was also circulating on social ...