In simple terms, the NFL salary cap number is decided each year based on the previous year’s league income. Combining media ...

From ‘Squid Game’ to ‘The Masked Singer,' a close look at Nielsen’s 35-day, cross-platform ratings for the latest TV season.

As the summer heats up and kids get out of school, viewing for the warmer months is expected to see an uptick in streaming as kids and family programming soars, according to Nielsen SVP of product ...

A report from Nielsen says that for the first time, streaming viewership of TV has surpassed people watching TV via broadcast ...

May was a banner month in the history of streaming. According to Nielsen’s measurement of televisions in the U.S. (mobile ...

Nielsen has its stamp of legitimacy back in America just in time for the upfronts. On Monday, the US independent measurement group the Media Ratings Council announced that its board of directors has ...

By Rick Porter Television Business Editor Nielsen and an industry trade group are at odds over the former’s plan to fold in Amazon viewer data to ratings for the coming season of Thursday Night ...

Since its inception in the early ’60s, Nielsen ratings data has overlooked college students living away from home. Ignoring this large chunk of the 18 to 24-year-old key advertising demographic ...

While there are competitors, Nielsen’s ratings are usually the most-referenced, and they’ve even been used for streaming-exclusive properties such as NFL games on Prime Video, Peacock ...

Nielsen is planning to incorporate viewing data from streaming services for live programming, a move that will likely boost the ratings for Amazon Prime Video’s “Thursday Night Football ...