As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its ...

Long the face of Western coffee culture in China, Starbucks is lowering prices and quietly seeking strategic investors in its ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

作者：潘娴（原创）全球最大咖啡连锁星巴克，继续紧锣密鼓地对高管团队进行调整。今天，星巴克董事长兼首席执行官倪睿安（Brian Niccol）宣布了一系列组织变革决定，包括重新设立星巴克首席运营官一职、宣布首席法务官离职以及调整多人的汇报线等。星巴克称 ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

观点网讯： 6月11日，星巴克首席执行官Brian Niccol在接受采访中表示，公司计划出售中国业务部分股份，已有不少潜在买家表示兴趣，原因包括市场认可品牌价值及咖啡销售持续增长。 Niccol强调，潜在买家愿意合作，共同探讨将星巴克中国门店数量从8000间增至2万间。今年早些时候，私募基金KKR、方源资本和太盟投资等已表达收购意向。

Starbucks shared that their protein powder should be able to be added to any of its cold foam flavors, but the current ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.