Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

The new reporting view offers advertisers deeper insight into how Google's automation connects user intent with website ...

Google persuaded a judge on Thursday to delay a Texas jury trial over the technology giant’s digital advertising practices, ...

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

Google will be updating its political content policy this month, if not already. Specifically, the content on the Political ...

Holostenko & Partners is a digital marketing agency specializing in performance-driven Google Ads, SEO, and analytics. With ...