By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

The platform has crowned itself the master of the moment and is urging brands to take advantage of celebrating the high points in people’s lives. In Cannes, TikTok’s insights boss Rachael Ryan ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Digital, the Marketing Leadership Company, has officially been recognized as a badged TikTok Agency Partner, joining a select group of agencies that have demonstrated outstanding expertise in ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

TikTok’s new AI tool lets brands generate virtual influencer videos, raising questions about authenticity and the future of ...

The partnership will also provide access to an AI dubbing and translation tool, enabling content to be adapted into over 15 ...