Southwest Airlines will launch assigned seating in January amidst implementation of extra fees, legroom changes and boarding ...

DALLAS, TX - SEPTEMBER 26: Bob Jordan, CEO of Southwest Airlines, speaks to media during Southwest Airlines Investor Day at Southwest Airlines Headquarters on September 26, 2024 in Dallas, Texas.

Southwest Airlines will launch new flights to St. Thomas in early 2026, expanding its Caribbean network to nine island ...

Bob Jordan, the Southwest Airlines CEO, has had a complicated year. He weathered the furor over Southwest's policy change ending free checked bags for many customers. He dealt with additional ...

Southwest Airlines is overhauling its business model, getting rid of its signature "Two bags fly free." The host of changes is expected to generate $4.3 billion, said CEO Bob Jordan.

Southwest Airlines CEO Bob Jordan talks about changes like assigned seating and possible airport lounges to meet evolving customer demands. Dallas Business Journal. Select a City ...

Southwest Airlines' CEO, Bob Jordan, is doubling down on the company's controversial changes, which include ending unassigned seating and free bags for most customers. Both policy changes caused ...

Southwest Airlines' transformation could become even more radical, as its CEO eyes plenty of potential changes. "Whatever customers need in 2025, 2030, we won't take any of that off the table ...

Southwest CEO Bob Jordan talked everything from airport lounges, flights to Europe, using Rapid Rewards points to book on Air China and Iceland Air on Y'all-itics.

Southwest Airlines’ CEO Tells Leaders to Embrace Change. The budget airline’s controversial policy changes are more of a hit with employees than consumers—but they’re still projected to ...

Southwest Airlines CEO does not sound worried after ending free bags. Author: Kevin Harrish. Updated: Jun 1, 2025 11:28 PM EDT. Last week, Southwest Airlines officially began charging passengers ...