Meta has explained the three major updates to WhatsApp and how they will affect users. Content creators will also be able to ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

Meta has announced major changes to WhatsApp’s Updates tab, introducing three new features aimed at helping creators, organizations, and businesses ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

Meta has introduced ads in WhatsApp's Updates tab, marking a significant shift towards monetization. These ads will appear ...

Meta has officially announced plans to introduce advertisements to WhatsApp, nearly 11 years after acquiring the messaging ...

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.