Facebook and measurement company Nielsen are partnering to help advertisers measure the effectiveness of ads that appear on the social networking site. Facebook Chief Operating Officer Sheryl ...

Facebook Ads continues to be an effective digital advertising tool for brands due to their large audience and detailed targeting options. When developing a Facebook ads strategy, combining ...

Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores. Starting this week Facebook will be grading ...

Amid the debate on the value of advertising on Facebook, a new study from ComScore finds that ads do affect the buying behavior of the site's members. Lance Whitney is a freelance technology ...

A new lawsuit is now asking a basic question: Are those ads working? The lawsuit, filed by InvestorVillage.com, claims that Facebook misleads advertisers about how effective it is. "Facebook's ...

The answer: likely not very effective. That’s because political ads on Facebook are just one piece of content on the social network; political misinformation also flourishes in messages that ...

her organization was not just interested in how effective Facebook ads would be alone. Gordon said, "One of the things we wanted to test is if there a better result when you air a TV ad spot and ...

Nielsen concluded that ads with social connections were, probably to Facebook’s delight, definitely more effective than ordinary paid ads. Specifically, ad recall increased 6%, ad awareness increased ...

costs down Share Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...